Fulcrum Consulting (FCI) offers companies the leverage to bring on senior personnel on a provisional basis.  Provisional being defined in two flavors: Interim or Part-time.

Many times the search for the right VP of Sales or Marketing can take months.  Unfortunately, revenue expectations do not take a back seat while you conduct that search.   In other situations companies do not have the budget to fund a full time Alliance or Marketing Director. 

• Interim Senior Management resource
• VP Sales or Marketing – fill the void as you do a thorough search for a permanent candidate.  As an interim resource we will be in a  unique position to
• Maintain the revenue stream
• Engage the HP Software sales teams
• Engage the HP VARs
• Explore the two-tier distribution model
• Assess individual sales skills
• Evaluate the effectiveness of sales strategies
• Analyze competitors sales deployments
• Turn the keys over to the new VP

• Part-time Senior Resource
• Alliance Director – you don’t get several opportunities to get the attention of the HP channel including the VARs.    
• Setting the right internal Expectations
• Positioning in the HP Software stack
• Establishing a meaningful “value proposition”
• Testing the positioning and value proposition
• Communicating with the OV sales organization
• Embracing the OV VAR community
• Expanding into the greater HP domain
   
• Marketing Director – an outside resource can see the “forest from the trees”.  A resource that understands the HP Software Domain and can quickly assess your position within the industry.
• Market Perception – What is it?
• Customer reality – Why they bought?
• Competitive Messaging – How are they perceived and/or positoned?
• Establish the Value Proposition
• Produce a Company “Mantra”
• Position within the HP Software stock
• Communication strategy to HP Software teams

FCI provides resources that know the HP Software terrain and can get your organization out of the gate quickly and leverage the HP Channel.